Not Dead Yet: Microsoft Peripherals Get Licensed To Onward Brands

After Microsoft announced in April of 2023 that they’d cease selling branded peripherals – including keyboards and mice – as part of its refocusing on Surface computers and accessories, there was an internet-wide outcry about this demise. Yet now it would seem that Microsoft has licensed the manufacturing of these peripherals to Incase, who will be selling a range of ‘Designed By Microsoft’ peripherals starting in 2024. Incase itself is a brand owned by Onward Brands, which is the portfolio manager for Incase and other brands.

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